Your Information Resource for Vintage Baseball Cards
  eNews Issue #114 (October 2013)

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Welcome to Old Cardboard, the most complete reference resource for information about collecting vintage baseball cards and related memorabilia.  More information about this eNewsletter and its companion website and magazine are found at the bottom of this page.

1. Updated Auction and Show Calendar
2. Set Profile: 1954 Blossom Dairy Charleston Senators
3. Latest Additions to the Website
4. Issue #30 (Fall 2013) Old Cardboard Magazine Preview
5. News Briefs (A Digest of Recent Hobby Happenings)

1. Updated Auction and Show Calendar

The following is a summary of vintage card events coming up in the next 30-45 days. For the most current listings on additional vintage card shows and auctions, see the Key Events Calendar on the Old Cardboard website.

Have an event that needs to be on the OC Calendar?

Watch For Our
Stocking Stuffer Specials
Coming in November

October 2013

19Phone/Internet Robert Edward Auction (see website for details).
22Internet JVSC Auctions (see website for details).
24-26Dallas, TX Heritage Signature Sports Collectibles Auction (see website for details).
30Internet (see website for details).

November 2013

1Phone/Internet Goldin Auctions (see website for details).
1Austin, TX Mail Fall Issue (#30) of Old Cardboard Mag. (renew now).
2Phone/Internet Small Traditions Auctions (see website for details).
3Internet Treasure Tidbits (see website for details).
6Phone/Internet Clean Sweep Auctions (see website for details).
7-9Dallas, TX Heritage Sports Collectibles Catalog Auction (see website for details).
13Phone/Internet Hunt Auctions (see website for details).
19Internet JVSC Auctions (see website for details).
19-21Phone/Internet Hake's Americana & Collectibles Auction (incl. baseball; website).
20-21Phone/Internet Legendary Auctions Live/Phone Auction (see website for details).
21Phone/Internet Sterling Sports Auctions (see website for details).
22-23Dallas, TX Heritage Signature Sports Collectibles Auction (see website for details).
22-24Rosemont, Il Chicago Sun Times Sports Collectibles Conv. (see website for details).
23San Leandro, CA San Francisco Bay Area Show (see web page for details)
28Phone/Internet Small Traditions Auctions (see website for details).

2. Set Profile: 1954 Blossom Dairy Charleston (WV) Senators

Blossom Dairy Company
Charleston, WV Senators
Vintage collector Brian Van Horn recently sent us several example card images from a little known regional set distributed in Blossom Dairy Company of Charleston, WV.

The 22-card 1954 Blossom Dairy Company set features players from the Charleston Senators, a local team that played (with some interruption) over a fifty year span from 1910 until it disbanded in 1960 as an American Association minor league franchise.

The obscure set is not listed in the American Card Catalog. The cards today are very thinly traded but are estimated to be valued around $50 in "average" condition.

The 2-1/4 by 3-3/16 inch black-and-white cards are printed in a borderless format (see example at right). The player's full name is displayed in a white panel near the bottom of the card along with the sponsor's message: "Courtesy of Blossom Dairy Company." All card backs are blank.

A Set Profile and Checklist for the 1954 Blossom Dairy Co. Charleston Senators have been added to the Old Cardboard website.

The Charleston Senators were the first professional baseball team to play in Charleston, beginning play in 1910 as part of the Virginia Valley League. Other league affiliations included the Mountain States League (1911-1912), the Ohio State League (1913-1916), the Middle Atlantic League (1931-1942) and the Central League (1950-1951)

Blossom Dairy Company's 1950s Art Deco Store Front
The Blossom Dairy Co., sponsor of the 1954 Charleston Senator's card set, operated from an Art Deco-styled building (see photo at left) that continues to stand today at 904 Quarrier St. in downtown Charleston.

The company delivered milk and other dairy products in the 1940s and '50s in the Charleston area.

The business also operated an on-site deli, which remained open long after the dairy operation ended.

After struggling through several changes in management, the deli operation continued until it too finally closed the middle of last year (July 2012).

OC eNewsletter Sponsor

3. Latest Additions to the Website

We are continually expanding the Old Cardboard website with more set profiles, checklists and card galleries. Recent (past 30-40 days) additions include:

Set Profiles have been added for:
1886-87   Red Stocking Cigars
1934   R72   Schutter-Johnson ("I'm Going to be ...")
1954   Blossom Dairy Charleston Senators
1958   R414-13   Topps "Regular Issue"
1959   R414-14   Topps "Regular Issue"
1961   Phillies Cigar Mantle Premium

Set Checklists have been added for:
1886-87   Red Stocking Cigars
1928   W465   Exhibits (Pacific Coast League)
1948   Kellogg's Corn Flakes Cuban Postcards
1954   Blossom Dairy Charleston Senators

Set Galleries have been added for:
1886-87   Red Stocking Cigars
1928   W465   Exhibits (Pacific Coast League)
1940   Crowley's Milk
1948   Kellogg's Corn Flakes Cuban Postcards

Updating the website with checklists and full set galleries for additional vintage sets is an ongoing project, so check back often to check out the latest additions. There are now many thousands of card images on the website and the list continues to grow every month. We welcome and encourage feedback with checklist additions, card images, error corrections and suggestions. Please send all input to

Beyond the above pages recently added to the Old Cardboard website, we continue to expand and refine our eBay Custom Search Links to make finding vintage baseball cards on eBay easier than ever. The results of these searches are continuously changing, so check back often to find the most recent eBay listings. Samples of a few of these custom searches are provided below. Hundreds more are provided on the Set Profile pages throughout the Old Cardboard website.

Sporting News Record Book
M101-2 Sportilng News
M101-5/4 Sporting News
M101-7 Sporting News
M113/4 Baseball Mag. Posters
M116 Sporting Life
M120 Det. Free Press
Blum's Bulletin Poster
M110 Sporting Life

R-Cards (Pre-WWII)
R300 George C. Miller
R306 Butter Cream
R310 Butterfinger
R313 Nat. Chicle "Fine Pens"
1933 R328 U.S. Caramel
1933 DeLong
1939 Play Ball
1940 Play Ball
1941 Play Ball

(more custom searches
by major card groups)

4. Issue #30 (Fall 2013) Old Cardboard Magazine Preview

Issue #30 (
Fall 2013) of Old Cardboard magazine is now at our printer and will be mailed around November 1 as scheduled.

The cover for this issue is derived from the Mickey Cochrane example of the M120 Detroit Free Press series of 18 premiums. The striking oversized premiums were issued throughout the Spring and Summer of 1935 and feature players that would become the 1935 World Champion Detroit Tigers. An accompanying article inside describes details of the set and how it was distributed. Included is a gallery of all 18 premiums in a very colorful two-page spread.

Several discoveries over the past few years have shed much light on the W555 set, erroneously classified as strip cards in the American Card Catalog. An article co-authored with Robert Adesso unravels many of the mysteries of the set that shares poses with four E-card series. A revealing multi-set gallery of all five series is also provided.

Sports publications collector and dealer Phil Regli shares his knowledge of Volume 1, Issues 1 and 2 of Sports Illustrated and the 3-page magazine fold-outs printed inside. The fold-outs, both printed in August 1954, feature one of Topps earliest baseball issues along with a dozen black and white Topps "fantasy cards" thrown in for added intrigue (including a fantasy card for Mickey Mantle, which was not included in the Topps regular issue). Images of the two 1954 fold-outs are provided in the article, as well as fold-outs of Topps cards printed in SI the following year.

Rounding out Issue #30 is an overview of the closely related W512 and W513 strip card series including a gallery of the two sets in the form of four 25-card sheets.

The above feature articles are in addition to the magazine's regular "Editor's Notebook" and "Collector's Dugout" sections and lots of informative messages from our sponsors. Subscriptions to the magazine can be ordered (or renewed) on the Old Cardboard website at

5. News Briefs (A Digest of Recent Hobby Happenings)

1940 Crowley's Milk Gallery Now Complete. When we profiled the obscure 1940 Crowley's Milk set in Issue #70 (February 2010) of the Old Cardboard eNewsletter, we were unable to locate card images to complete a Gallery of the set. Thanks to Goodwin & Co. Auctions, we have now completed and posted the full Crowley's Milk Set Gallery on the Old Cardboard website. The full 18-card graded set sold last month in a Goodwin & Co. Auction. Final price including buyer's premium was $4,985.

Lyman and Brett Hardeman
Old Cardboard, LLC.

Old Cardboard, LLC. was established in December 2003, to help bring information on vintage baseball card collecting to the hobbyist.  Produced by collectors for collectors, this comprehensive resource consists of three components: (1) Old Cardboard Magazine, (2) a companion website at and (3) this eNewsletter. The Old Cardboard website contains more than 500 pages of descriptive reference information for baseball card sets produced fifty years ago or longer.  Each of these set summaries has a direct set-specific link to auctions and a similar link to 's powerful search engine for further research.  The website also includes a Show and Auction Calendar, an eBay Top 50 Vintage Sellers List, and much more.  As a result, the Old Cardboard website makes a great "Alt-tab" companion for vintage card shoppers and researchers.  Old Cardboard eNews provides current hobby news, upcoming shows and auctions, and updates to the website and the magazine.  It is published around the middle of each month.  For a FREE subscription to the eNewsletter, or for subscription information on Old Cardboard Magazine, please visit the website at  If you find this information resource helpful, please tell your friends.  We need your support and your feedback. Thank you.