Your Information Resource for Vintage Baseball Cards
Old Cardboard eMagazine Issue #182       2023 Annual Update


Welcome to Old Cardboard, the most complete reference resource for information about collecting vintage baseball cards and related memorabilia.  More information about this eMagazine and its companion website is found at the bottom of this page.

Contents:
1. Updated Auction and Show Calendar
2. 1909 Cabañas: Cuba's Earliest Baseball Card Set
by Ryan Christoff
3. 1909 St. Louis Republic Supplements
4. Set Profile: 1933 R333 DeLong Gum
5. Recent Additions to the OldCardboard.com Website
6. News Briefs (A Digest of Recent Hobby Happenings)


1. Updated Auction and Show Calendar

The following is a summary of vintage card events scheduled for the balance of this year through the end of 2024. As seen, many of the auctions for next year have not yet been announced. For the most current updates of additional vintage card shows and auctions, see the Key Events Calendar, accessible directly from the home page of the Old Cardboard website.

Have an event that needs to be on the OC Calendar?
Email editor@oldcardboard.com
December 2023
23Dallas, TX Heritage Sports Auction (see website for details).
28Phone/Internet Sterling Sports Auctions (see website for details).
January 2024
13Phone/Internet Memory Lane Auction (see website for details).
18-21Allen, TX Dallas Card Show (see website for details).
19-21White Plains, NY White Plains Card Show (see website for details).
21Phone/Internet Robert Edward Auctions (see website for details).
February 2024
2-4Houston, TX Houston Collectors Show (Tristar) (see website).
15-18Ontario, CA Burbank Card Show (website).
18Phone/Internet Robert Edward Auctions (see website for details).
March 2024
2Internet Brockelman Auctions (see website for details).
8-10Oaks, PA Philly Show (see website for details).
14-17Allen, TX Dallas Card Show (see website for details).
18Phone/Internet Robert Edward Auctions (see website for details).
22-24White Plains, NY White Plains Card March Madness Show (website
April 2024
4Phone/Internet Sterling Sports Auctions (see website for details).
4Phone/Internet CollectAuctions.net Auction (see website for details).
5-7Chantilly, VA CSA Chantilly Show (see website for details).
19-21Strongsville, OH Strongsville Sports Collectors Convention (website).
21Phone/Internet Robert Edward Auctions (see website for details).
May 2024
16Phone/Internet Sterling Sports Auctions (see website for details).
16-19Allen, TX Dallas Card Show (see website for details).
17-19Monroeville, PA Pittsburgh Show (see website for details).
June 2024
4Phone/Internet Collector Connection Auction (see website for details).
27Phone/Internet Sterling Sports Auctions (see website for details).
21-23Chantilly, VA CSA Chantilly Show (see website for details).
July 2024
24-28Cleveland, OH National Sports Collectors Convention (website).
August 2024
1Phone/Internet Sterling Sports Auctions (see website for details).
11Phone/Internet Robert Edward Auctions (see website for details).
16-18White Plains, NY White Plains "East Coast National" (see website for details).
September 2024
5-8Allen, TX Dallas Card Show (see website for details).
19Phone/Internet Sterling Sports Auctions (see website for details).
20-22Oaks, PA Philly Show (see website for details).
October 2024
18-20Chantilly, VA CSA Chantilly Show (see website for details).
29Phone/Internet Collector Connection Auction (see website for details).
November 2024
1-3Wilmington, MA Greater Boston Sports Collectors Show (website).
7Phone/Internet Sterling Sports Auctions (see website for details).
9-12Mississauga, ON Toronto Sport Card Expo (see website for details).
December 2024
6-8Oaks, PA Philly Show (see website for details).
8Phone/Internet Robert Edward Auctions (see website for details).
27Phone/Internet Sterling Sports Auctions (see website for details).



2. 1909 Cabañas: Cuba's Earliest Baseball Card Set by Ryan Christoff


Example Detroit
Card Format

Example Almenderes
Card Format

Example Habaña
Card Format
A Cuban-American series of exhibition games played in 1909 between the Detroit Tigers and two prominent Cuban teams of the period inspired the earliest and one of the most valued Cuban vintage baseball card sets.

The set was sponsored by Cabañas, a Cuban manufacturer of cigarettes and other tobacco products. In total, there are 35 known cards in the set (34 players along with umpire "Silks" O'Laughlin). Several variations in card labeling are known.

Each of the paper-thin cards measures 1-1/2 by 2-1/4 inches.

The series was played in Cuba between the Tigers, the Almendares Baseball Club and the Habaña Baseball Club.

All three teams that participated in the event are represented in the set. Each team is color coded for easy identification of the cards. The twelve Tigers players are printed in black and white over a beige stock.

Similarly, the player images for both of the Cuban teams are printed in black and white. However, eight Almanderes players (represented on nine cards) are framed in blue, while the fifteen known Habaña players are framed in red. Further, the letters "D" for Detroit, "A" for Almandares and "H" for Habaña, respectively, are printed in both the upper left and upper right corners of the card. The result is a colorful and very attractive set.

The player's name and position are printed inside a white panel at the bottom of the card. An example card for each team is illustrated above.


Cabañas Card Back
(click to enlarge)
The backs of the cards carry the logo of the sponsor, Cabañas, printed at the top and bottom in a horizontal format. In addition, the backs contain advertising text in Spanish which, when translated, reads: "The best way to form a valuable collection of baseball cards of the Cuban and foreign players is to smoke Cabañas."


Souvenir Booklet for the
1909 Cuban American Series

An equally rare and collectible 32-page souvenir booklet commemorating the Tigers' visit was also printed for the series (see cover image at right). It measures 3-1/4 by 6-3/4 inches and was published by Harris Brothers Sporting Goods of Havana.

The booklet is entitled "Souvenir De La Visita Del 'Detroit,' Habaña, Noviembre 1909" and is printed entirely in Spanish. It provides detailed accounts of the entire tour including scoring pages for each of the games.

Unfortunately for Detroit (American League pennant winners in 1909), the Tigers showed up without the services of two of their star players--Ty Cobb and Sam Crawford. As a result, their win-loss record in the series trailed that for both of the Cuban teams. The Almanderes team scored the highest win-loss record of the series, followed by the Habaña squad.

To the dismay of today's collectors, Cobb's and Crawford's absence from the tour also explains their absence from the Cabañas card set.

Among the highlights of the series was an 11-inning no-hitter held November 18, pitched by Eustaquio Pedroso (not represented in the card set) of Almendares versus Bill Lelivelt of the Tigers. The game went into extra innings with the score tied 1-1, as Almendares had allowed an unearned run in the seventh inning on a throwing error. In the eleventh inning, a well-executed squeeze bunt by Armando Cabañas (the player; not the card set) gave Almendares a 2-1 victory. Both Lelivelt and Cabañas are represented in the Cabañas card set.

Remarkably, the proof sheet displayed at left surfaced in the hobby in recent years and features the same twelve player poses pictured on the Tigers subset of the Cabañas cards.

It is unclear how the proof sheet survived, especially since it has the words "para borrar" stamped on it. Roughly translated, "para borrar" means "to throw away."

There are proof marks visible on the left and right of the sheet. Images are the same size as on the cards. The full sheet measures 8-1/2 by 12-1/2 inches.

It is not known for sure how the Cabañas cards were distributed, although they were possibly placed in boxes of Cabañas tobacco (see example at right).

A Set Profile, Checklist and Gallery of all known cards have been added to the Old Cardboard website.







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3. 1909 St. Louis Republic Supplements

St. Louis Republic Example Supplement
(shown at approximately 1/2 actual size)
Issued in 1909 as a series of supplements to the St. Louis Republic newspaper, this exceedingly rare set contains 24 player portraits.

Just two complete sets of the supplements are known to the hobby, with both sets discovered only recently, more than a century after they were originally issued.

Aside from these two complete sets, only a handful of individual examples are known. Further, most of the players that appear in those two sets represent the only known examples for that player. And many are not found in any other card sets.

The set can be divided into two distinct subsets, with each subset consisting of 12 portraits representing each of the two St. Louis Major League teams (Browns and Cardinals).

Each of the oversized supplements measures 9 by 12 inches and is printed in black and white on paper thin stock. All supplements are unnumbered and have blank backs.

The player portraits are printed inside a thin black frameline that measure about 7-1/2 by 9 inches, leaving relatively wide white borders.

Below the bottom frameline is a tagline for the set's sponsor, "Supplement to the St. Louis Republic," with a photo credit "Murillo Portrait" at the lower right. Note: Murillo was a photographic studio located at 1314 Olive Street in St. Louis.

Curiously, although the same photographic studio is credited with taking the photos for players of both teams, all of the Browns players are presented in a baseball uniform while all of the Cardinals players are posed in a suit and tie!

The player's name and team are printed in all-caps bold type centered near the bottom followed by a very brief player bio.

The 1909 date of production of the St. Louis Republic set is confirmed by the exact matches of all 12 players from each of the Browns and the Cardinals teams with the team rosters for that year.


T206 "Charles"
(click to enlarge)






St. Louis Republic
"Charles Achenbach"
(aka
Raymond Charles
)
Curiously, today's vintage baseball collectors may not recognize the name Charles Achenbach, as printed on his St. Louis Republic supplement with the Cardinals.

Although he was a solid player, he is not considered among the top tier players of the period and therefore may not be as well known among collectors.

More significantly, however, Achenbach appears to have had an identity problem during his time in the Majors after he changed his name to Raymond "Chappy" Charles. He did manage to be included in the T206 White Border set (as shown in the example above) as well as in other card series, where in all cases he is identified as (Raymond) Charles!

Three of baseball's Hall of Fame players are represented in the 24-supplement St. Louis Republic series: Rube Waddell and Bobby Wallace of the Browns and Roger Bresnahan of the Cardinals.



The St. Louis Republic newspaper, sponsor of the baseball supplements described above, was founded in 1808 as the Missouri Gazette. Following several name changes, it became the St. Louis Republic in 1888. By the end of the nineteenth century, the St. Louis Republic had achieved the second largest circulation in the St. Louis area.

The sponsorship of the paper's Baseball Supplements in 1909 was no doubt part of an effort to promote the newspaper's expanding sports coverage. The supplements were distributed with one in each Sunday edition of the newspaper between April 18 and September 26, 1909.

Exactly one decade after it sponsored the Baseball Supplements and 111 years after its founding, the paper was discontinued in 1919.

A Set Profile, complete Checklist and full Gallery of Supplements for the St. Louis Republic set have been added to the Old Cardboard website.



4. Set Profile: 1933 R333 DeLong Gum


R333 DeLong Front

Reverse
(approximate actual size)

This numbered set of only 24 cards may be short on set size, but it is long on appeal and collector interest.

Distributed by DeLong Gum Company of Boston, it is among the earliest sets of baseball "R" cards to be distributed in packs of gum. It is designated as set R333 in the American Card Catalog.

Although known in the hobby as the R333 "DeLong Gum Set," the gum and cards were actually branded and distributed as "Play Ball Gum" (see wrapper later in this article).

The cards feature black and white full-body poses of players superimposed over boldly colored artwork of a reduced-size baseball field in the background. All of the players in the set except two (Martin and Grove) are printed in veritcal format. The backgrounds for the two horizontal cards are simply stretched wider versions of those in the vertical cards.

Of the 24 players in the DeLong set, nearly two-thirds (15 players) have since been inducted into the baseball Hall of Fame. Lou Gehrig is the leading player and key to the set. Notably missing from the series are Babe Ruth and Rogers Hornsby, both still active players in 1933 and both nearing the end of their careers in the Majors.

The sky at the top and a title panel at the bottom are colored in either red, blue or yellow (see Card Gallery for card details) and are always the same color for any given card in the set. The player's name and team are printed in the bottom panel.


(click to enlarge)
The card backs are numbered at the top. They carry the title of a baseball playing tip rather than the name of the player on front (see example at left). The player featured on front is often (but not always) related to the playing tip.

A small drawing in the upper right corner on some of the cards is also used to illustrate the playing tip. The playing tip is written by Austen Lake, Baseball Editor for the Boston Transcript. This is the same Austen Lake that composed similar player mini-bios printed on the backs of 1934-36 R327 Diamond Stars cards.

The playing tip is followed by a statement that the card is one of a continuing series of famous major league players. It also promises "More sport series to follow," although any plans for follow-up sets never materialized.

An ad near the bottom of the card claims that DeLong's "Play Ball Gum" (not related to the Play Ball sets issued nearly a decade later by Gum, Inc.) "is as pure and as fine quality as any made--contains real chicle." Labels along bottom identify DeLong as the set's publisher with a 1933 copyright.


R333 DeLong Wrapper
As indicated above, the "DeLong" cards were actually distributed under the "Play Ball Gum" brand.

An example DeLong (Play Ball) wrapper is displayed here with a two-player sliding-to-base graphic printed in black and red over a gold background.

Duplicate ad messages are also found on each back panel of the wrapper. They promote the gum and reference the baseball card series.

The messages read "Pure--Fine Quality--Has real chicle in it. Each package contains one of a continuing series of cards, picturing Major League players, each card with a different tip on 'Inside Baseball.'"

Tag lines printed at the bottom identify the producer "Copyright 1933 DeLong Gum Co." and "DeLong Gum Co. Boston, Mass."

The DeLong (Play Ball) wrappers are quite rare and are highly valued among collectors of the set.


In a truly extraordinary disclosure in 1990, the existence of an uncut proof sheet of the entire DeLong set was revealed (shown at left; click image to enlarge).

When discovered, the proof sheet had been in the possession of the original engraver for over 60 years.

According to the engraver, whose identity is currently unknown, he was sufficiently pleased with the results to encourage him to save the engraver's proof as a remembrance of the project.

The 24-card proof sheet measures about 12 by 13 inches and is blank backed.

The proof tells us the positioning of each of the 24 cards on the sheet. Somewhat surprisingly, the order of the cards on the sheet bares little relation to the numbering of the cards in the set.

The players are sequenced on the sheet as follows :

Row 1: Gehrig (7), Goslin (24), Klein (22), Urbanski (9), O'Doul (10) and Gehringer (5)
Row 2: Cuyler (8), Gomez (14), Stephenson (15), Foxx (21), Hafey (18) and Melillo (3)
Row 3: Traynor (12), Cochrane (6), Lindstrom (11), Dykes (18), Simmons (2) and Warneke (16)
Row 4: Terry (4), Vosmik (20), Maranville (13), McManus (1), Grove (23) and Martin (17)
The numbers in parentheses above indicate the player's card number in the set as printed on the card backs.

The Delong Company was founded by Harold Clark Delong in 1932, the year before the R333 set was produced.

DeLong had a distinctive career including a stint as Treasurer at Goudey Gum Company for nearly ten years prior to founding DeLong Gum Company.

Though scarce, stock certificates for the DeLong Gum Co. are occasionally found within the hobby today. The example certificate illustrated here is for 20 shares of stock valued then at $10 per share.

A Set Profile, Checklist and Gallery of cards for the 1933 DeLong Set have been added to the Old Cardboard website.




5. Recent Additions to the OldCardboard.com Website

We are continually expanding the Old Cardboard website with more set profiles, checklists and card galleries. Some of the more recent additions include:

Set Profiles have been added for:
1909   St. Louis Republic Supplements

Set Checklists have been added for:
1909   St. Louis Republic Supplements
1909   Cabanas
1915   W-Unc Strip Cards

Set Galleries have been added for:
1909   St. Louis Republic Supplements
1909   1909 Cabanas
1909   19091915 W-Unc Strip Cards

Updating the website with checklists and full set galleries for additional vintage sets is an ongoing project, so check back often to check out the latest additions. There are now many thousands of card images on the website and the list continues to grow every month. We welcome and encourage feedback with checklist additions, images of cards missing from our galleries, error corrections and suggestions. Please send all feedback to editor@oldcardboard.com.

Beyond the above pages recently added to the Old Cardboard website, we continue to expand and refine our eBay Custom Search Links to make finding vintage baseball cards on eBay easier than ever. The results of these searches are continuously changing, so check back often to find the most recent eBay listings. Samples of a few of these custom searches are provided below. Hundreds more are provided on the Set Profile pages throughout the Old Cardboard website.

F-Cards
1916 Tango Eggs
1928 F50 Ice Cream
1935-41 Wheaties
1937/38 Dixie Lids
1952-54 Dixie Lids
1937 Kelloggs
1947-50 Hage's Dairy
1952 F272-3 Wheaties
Num Num Chips

M-Cards
Sporting News Record Book
M101-2 Sporting News
M101-5/4 Sporting News
M101-7 Sporting News
M113/4 Baseball Mag. Posters
M116 Sporting Life
M120 Det. Free Press
Blum's Bulletin Poster
M110 Sporting Life


6. News Briefs (A Digest of Recent Hobby Happenings)

Ruth Card Sets All-Time Record. The sale of a 1914 Baltimore News Babe Ruth card caused quite a stir earlier this month both within the vintage card hobby and spilling over into several national news outlets. Selling for $7.2 million (including buyer's premium), it was the highest price ever recorded for a Ruth card. It is also the third highest price ever recorded for a baseball card, following the sale of a 1909 T206 Honus Wagner ($12.6 million in 2022) and a 1952 Topps Mickey Mantle ($$7.25 million also in 2022).

The Votes Are In: It's Chicago for 2026. Sportscard and memorabilia dealers have voted to hold the 2026 National Sports Collectors Convention (aka "The National") in the Chicago suburb of Rosemont, Illinois. That will mark the second consecutive year that the Chicago venue will host the annual event. Next year's convention (2024) will be held in Cleveland, Ohio. It should also be noted that this year's convention (2023), also in Chicago, set an attendance record that surpassed 100,000 attendees.

1915 W-Unc Set Checklist Expands. Thanks to Old Cardboard reader James Gallo, the card for Grover Alexander has been added to the checklist for the 1915 Unc. Strip Card Set. Although the borders of the card have been trimmed at top and both sides, it is clearly identified as a card from the 1915 Set. A Set Profile, along with a Checklist and Gallery of cards with the Alexander card included can be viewed on the Old Cardboard website.

Holiday Greetings. We wish all readers a Happy Holiday season and a Prosperous 2024.


Lyman and Brett Hardeman
Old Cardboard, LLC.

Old Cardboard LLC. was established in December 2003 to help bring information on vintage baseball card collecting to the hobbyist.  Produced by collectors for collectors, this comprehensive resource consists of three components: (1) Old Cardboard Magazine (currently on hold after printing 34 Issues), (2) a companion website at www.oldcardboard.com and (3) this eMagazine. The Old Cardboard website contains well over 1000 pages of descriptive reference information for baseball card sets produced fifty years ago or longer.  Each of the set summaries has a direct set-specific link to auctions and a similar link to 's powerful search engine for further research.  The website also includes a Show and Auction Calendar, an eBay Top 50 Vintage Sellers List, and much more.  As a result, the Old Cardboard website makes a great "Alt-tab" companion for vintage card shoppers and researchers.  Each Old Cardboard eMagazine provides three or four articles about vintage baseball card sets or related memorabilia, current hobby news, upcoming shows and auctions, and updates to the website.  It is published quarterly around the middle of the last month of each quarter.  For a FREE subscription to the eMagazine, please visit the website at www.oldcardboard.com.  If you find this information resource helpful, please tell your friends.  We need your support and your feedback. Thank you.























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