Your Information Resource for Vintage Baseball Cards
eMagazine Issue #169 (March 2019)      

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Welcome to Old Cardboard, the most complete reference resource for information about collecting vintage baseball cards and related memorabilia.  More information about this eNewsletter and its companion website is found at the bottom of this page.

1. Updated Auction and Show Calendar
2. Featured Set: 1949 Jimmy Fund Die-cut Boston Braves
3. The Stars Behind the "Cadillac" of Trade Card Sets
4. Bob Feller Premium is Focus of 1948 Ad Campaign
5. Teddy Roosevelt's Big Stick
6. Latest Additions to the Website
7. News Briefs (A Digest of Recent Hobby Happenings)

1. Updated Auction and Show Calendar

The following is a summary of vintage card events coming up in the next 60-90 days. For the most current listings of additional vintage card shows and auctions, see the Key Events Calendar, accessible directly from the home page of the Old Cardboard website.

Have an event that needs to be on the OC Calendar?
March 2019
2Phone/Internet Goldin Auctions (see website for details).
12-14Internet PWCC (see website for details).
13-14Phone/Internet Hake's Americana & Collectibles Auction (incl. baseball; website).
14Internet Bagger's Auctions (see website for details).
15Austin, TX Old Cardboard eMagazine Distribution (Issue #169; website).
15-17Chicago Chicago Sun Times Show (see website for details).
21Phone/Internet Mile High Auction (see website for details).
21Phone/Internet Sterling Sports Auctions (see website for details).
21Phone/Internet Auction (see website for details).
24Phone/Internet Robert Edward Auctions (see website for details).
24Phone/Internet Huggins & Scott Auctions (see website for details).
29-31Strongsville, OH Ohio Sports Collector Convention (see website for details).
29-31Chantilly, VA CSA Chantilly Show (see website for details).
April 2019
6Phone/Internet Memory Lane Auction (see website for details).
11Internet Bagger's Auctions (see website for details).
13Internet Love of the Game Auction (see website for details).
18-19Dallas, TX Heritage Spring Sports Card Auction (see website for details).
26-28Frisco, TX Texas Card Show (see web page for details)
27Phone/Internet Small Traditions Auctions (see website for details).
27Phone/Internet SCP Auctions (see website for details).
May 2019
2Phone/Internet Sterling Sports Auctions (see website for details).
4Phone/Internet Goldin Auctions (see website for details).
9Phone/Internet Huggins & Scott Auctions (see website for details).
June 2019
1Internet Brockelman Auctions (see website for details).
6-8Long Beach, CA Long Beach Expo (see website for details).
15Austin, TX Old Cardboard eMagazine Distribution (Issue #170; website).
12-14Chantilly, VA CSA Chantilly Show (see website for details).
20Phone/Internet Sterling Sports Auctions (see website for details).
29Phone/Internet Small Traditions Auctions (see website for details).

(more calendar events)

2. Featured Set: 1949 Jimmy Fund Die Cut Boston Braves

This obscure 25-card set was produced in 1949 as part of fund raiser for the newly organized Jimmy Fund, a charity formed to promote children's cancer research.

The die cut cards were designed to be part of a countertop display where donations to the Jimmy Fund could be made. They feature exclusively players from the Boston Braves, a team heavily involved in support of the charity from its inception the previous year.

The die cuts vary a little in size, generally measuring about 7 inches across the base and standing around 11 inches tall. Most of the players are displayed in full body poses, although coaches Jimmy Brown and Billy Southworth, Sr. are shown in chest-up portrait poses.

Printed over a large baseball backdrop is the phrase "Thank you in behalf of 'Jimmy'" followed by a facsimile autograph of the player.

The card backs include a fold-out easel for a free-standing display. A small square sticker suggests that "No doubt many people will request that you give them this photograph. It is suggested that it be given at the conclusion [of the fundraiser], to the person that makes the greatest offer, with the money to go to the fund. Please send the money which you get for the picture to: Jimmy Fund Treasurer, Braves Field, Boston 15, Mass."

The die cuts were packaged and distributed in an envelope that was printed in the upper left corner with a Jimmy Fund logo. The logo is followed by the player's name (see the "Al Dark" example at left; click on image to enlarge).

* * * * * * * * * *

The Jimmy Fund started in 1948 with strong Boston Braves team support to help a 12-year-old cancer patient dubbed "Jimmy."

On a national radio broadcast, listeners heard "Jimmy" during a surprise visit by members of the Braves team (and their manager Billy Southworth, Sr.) as they assembled by his hospital bed. As a result, contributions flowed in to help buy Jimmy a television so he could watch his heroes play baseball.

Original Radio Broadcast that launched
the Jimmy Fund we know today (click to listen)
An audio of the May 22, 1948, broadcast, courtesy of the
Jimmy Fund website, is provided here.

These noble beginnings launched an effort that continues today with the Jimmy Fund in association with the Dana-Farber Cancer Institute. Today, the Institute employs some 4000 faculty and staff supported by many millions of dollars in contributions annually.

Note: In 1953, when the Boston Braves headed West to Milwaukee, the Boston Red Sox team adopted the Jimmy Fund as its official charity.

As the commemorative logo at left indicates, the Jimmy Fund and Red Sox partnership celebrated its 60th anniversary in 2013, and the team continues its strong support for the charity today.

A Set Profile, Checklist and Gallery of Cards for the 1949 Jimmy Fund Braves Diecuts has been added to the Old Cardboard website.

OC eNewsletter Sponsor

3. The Stars Behind the "Cadillac" of Trade Card Sets by Frank Keetz

This Major League Player Series of ten color-lithographed cards is often called the "Cadillac" of baseball advertising trade cards. All ten cards in the set feature caricatures of Major League baseball players that played in 1887. The set carries the hobby designation of H804-21.

Five of the ten players in the set are now members of the Baseball Hall of Fame. And because each card depicts a specific nineteenth century player, the set is in higher demand than most other trade card series.

The player's name is preceded by a short phrase generally related to baseball or the player. In addition, the player's team affiliation is printed in ornate lettering in the upper left corner.

The colorful lithographed set was produced by Tobin printers of New York with a "Tobin, N.Y." logo printed in the lower right corner. The white-bordered cards in the series are further identified by a small number "56" located in the lower left corner.

The set is occasionally (but erroneously) referenced in the hobby as set H891, although the H891 description in the ACC is not consistent with the features of the H804-21 cards.

The following are card images for all ten cards in the set and a very brief career synopsis for each player (click on image to enlarge):

Adrian "Cap" Anson
Adrian "Cap" Anson was a long-time first baseman and manager--mostly with Chicago. He was the first player to reach the 3,000 hit mark and was one of the earliest Hall of Fame selectees. Anson was not only a leader but simply "the greatest player of the 19th century." Highly respected by players and fans alike, he was, nevertheless, instrumental in locking out black players during organized baseball's formative years.

Mike "King" Kelly

Just as famous was flamboyant, dashing Mike "King" Kelly who was as notorious for his off-field escapades as his on-field exploits. The nation was shocked when colorful Kelly, a baseball player, was sold by Chicago to Boston in 1887 for a then amazing $10,000. The "$10,000 beauty" raised his last Chicago average of .388 to .394 in his initial season with Boston. His daring base running, hard sliding and stolen bases inspired a popular "Slide, Kelly, Slide" song of the period. Kelly's constant carousing led to a quick lessening of skills and an early death at age 36. Untold thousands of followers mourned his passing at the funeral as well as throughout the nation.

Dan Brouthers

Tim Keefe
Entering the Hall of Fame in 1945 with Kelly was mighty slugger Dan Brouthers who had a lifetime major league average of .349 while playing first base.

Mickey Welch
Pitchers Tim Keefe and Mickey Welch both entered the National League in 1880 with Troy (later the Giants of New York and now the San Francisco franchise). Both ended their careers in the early 1890s with more than 300 victories. Keefe won 42 games in 1886 while Welch notched a career-high 44 in 1885. Keefe was the highest paid baseball player during the 1889 season when he received an astounding $5,000.

The players on the other five trade cards, while not Hall of Famers, were certainly no slouches. "Pebbly Jack" Glasscock was a good fielding major league shortstop for 17 years. Known for his fielding range, he also knocked out 2,079 hits while accumulating a .297 batting average.

"Pebbly Jack" Glasscock

Ed Andrews
Ed Andrews lasted eight seasons as an outfielder, batted .325 in 1887 (the issue year of the trade cards) and led the National League in 1886 with 56 stolen bases.

Paul Hines

Paul Hines, the oldest of the ten players, played four seasons before the National League's initial season in 1876. Those four seasons in the short-lived National Association plus 16 in the National League made him a 20 year veteran. Hines, who became deaf as a result of a beaning, had more than 2,000 hits which accounted for a batting average just above .300. With Providence in 1878, the center fielder was the major league's first "triple crown batter" (first in home runs, batting average and runs batted in).

Jim McCormick
Jim McCormick finished his major league career in 1887 with a 13-23 win-loss record. However, the husky Scotch-born hurler had a 252-191 record during the previous nine seasons, most of which were spent with Cleveland. Twice he led the National League in innings pitched with 657 in 1880 and 595 in 1882!. McCormick pitched 194 complete games over a three-year span (1880-1882). The team played a total of 250 games during that span. There were few relief pitchers a century ago! In fact, there were few starting pitchers a century ago!

Last, but far from least accomplished, was Charlie Ferguson. His was a tragic tale. He reached the majors at age 21, spent four complete seasons with Philadelphia compiling an impressive 99-64 win-loss record only to die in April 1888 of "typhoid pneumonia" at age 25.

* * *

Charlie Ferguson

A more concise alphabetical checklist of the ten players represented in the set, along with their corresponding teams and "baseball" phrases used on the cards, is shown below:

    Player     Team     Phrase On Card
(1)Ed AndrewsPhiladelphia QuakersGo It Old Boy
(2)Cap AnsonChicago White StockingsOh, Come Off!
(3)Dan BrouthersDetroit WolverinesWatch Me Soak It
(4)Charlie FergusonPhiladelphia QuakersNot Onto It
(5)Pebbly Jack GlasscockIndianapolis HoosiersStruck by a Cyclone
(6)Paul HinesWashington NationalsAn Anxious Moment
(7)Tim KeefeNew York GiantsWhere'l You Have It?
(8)Our Own KellyBoston BeaneatersThe Flower of the Flock
(9)Jim McCormickPittsburg AlleghenysA Slide for Home
(10)Smiling Mickey (Welch)New York GiantsAin't It a Daisy?
Bold Type indicates players that are now in the baseball Hall of Fame

A closely related sister set, the Tobin "147" Series (aka H804-22), is a black and white (sepia) version and has an identifying number in lower left corner of "147" instead of "56." It is otherwise identical to the H804-21 series described here. Both sets were produced by Tobin Lithographic Co. of New York.

The players' team associations printed on the cards indicate the cards were produced in 1887. While this was in the middle of the American Association's ten years as a major league, all players in the set played on teams only from the National League.

The 1887 issue date is also confirmed by a small newspaper advertisement that ran in the May 29, 1887 issue of the Boston Globe (see image on the newspaper clipping at right).

An H804-21 "Cadillac" of baseball trade cards Set Profile along with a Checklist and Gallery of all cards has been added to the Old Cardboard website.

OC eNewsletter Sponsor

4. Bob Feller Premium is Focus of 1948 Ad Campaign

1948 Bob Feller Premium

Premium "Quiz" Back
The single-card "set" described here was issued in 1948 by Thom McAn Shoes, a brand of Long Island, NY-based Melville Shoe Corporation. The card was a premium designed to attract young boys to one of the company's chain of about 750 (and growing) stores.

The 8-by-10-inch black and white card is printed on thin but sturdy card stock and features a full body action pose of Cleveland's popular pitcher Bob Feller. The only lettering on the card front is Feller's facsimile signature located in the lower right corner.

Comic Book Ad Describes
1948 McAn Shoes Promotion

Scarce among today's collectors, the card was heavily promoted at the time in a variety of media from magazines to comic books (see comic book ad at left).

The promotion touted not only Feller's photo but a series of twenty-five Baseball Quiz questions on the card back to test the boys' (and their friends') knowledge of the sport. As advertised, a portion of the questions were illustrated with small drawings related to the questions.

A coupon in the bottom left corner of the ad explains details of promotion. The consumer was instructed to "Give this [coupon] to the Thom McAn fitter next time you buy a pair of Thom McAn shoes, and you will receive your Bobby Feller photo and quiz. Do not mail--good in a Thom McAn shop only. Expires Dec. 1, 1948."

The answers to the quiz are provided near the bottom of the card. The image of the card back (shown above right) is provided in high resolution to allow Old Cardboard readers to view the questions (as well as the answers!). Just click on the image to see an enlarged view.

*   *   *   *   *   *   *   *

Note: The first Thom McAn retail store opened in New York in 1922. By the end of the 1960s, aided by promotions such as the Feller card above, the Melville Company had become the largest American shoe retailer, operating 1,400 stores. It held that position until the early 1980s when the shoe chain began to diversify (including the acquisition of CVS Pharmacy) and phase out some of it retail shoe operations. After other mergers and acquisitions, the Thom McAn brand is currently owned by Sears. Its shoes are still distributed online and by Sears' subsidiary K-Mart department stores.

A Profile of the 1948 Thom McAn Premium has been added to the Old Cardboard website.

5. Teddy Roosevelt's Big Stick

Following the contentious mid-term elections of 2018, it might be useful to remind ourselves that this was certainly not the first controversy in a long history of disputes in American politics.

Back Up; You've Batted Twice
More than a century ago in the election of 1912, for example, the competing political platforms were bitterly divided under the leadership of three individuals: Woodrow Wilson (a Democrat), Teddy Roosevelt (a "Progressive" Republican), and incumbent William Howard Taft (a "Conservative" Republican). All three had or would serve as U.S. President.

As the baseball-themed cartoon postcard (above right) illustrates, the umpire (Uncle Sam) warns batter Roosevelt to line up behind batter Taft. The caption "Back Up; You've Batted Twice" was a reference to the fact that Roosevelt had already served more than two terms as President before Taft's then-current first term in office.

Soak Him, Ted!
Every Time You Hit Him I Get a Vote.
In the second cartoon postcard (at left; also following a baseball theme), Democratic candidate Wilson encourages Roosevelt to continue throwing baseballs at the G.O.P. elephant mascot. The caption "Soak Him, Ted! Every Time You Hit Him I Get a Vote" is a reference to a rift in the Republican party between Roosevelt and Taft that would benefit Wilson, who ultimately won the election.

The black and white postcards are each signed by "Allan" in the lower right corner. Each measures the standard postcard size (3-1/2 by 5-1/2 inches) and features a typical "divided back" format. The pair recently sold in a Heritage Auctions event for $400, including buyer's premium.

Other similarly designed black and white cartoon cards are known for the series, but these are the only ones with a baseball theme.

The cards have considerable appeal for collectors of both political and baseball postcards and ephemera. The postcard captioned "Back Up; You've Batted Twice" is pictured on the back cover of "Baseball Comic Postcards," a booklet distributed by collector Frank Keetz in 1983.

6. Latest Additions to the Website

We are continually expanding the Old Cardboard website with more set profiles, checklists and card galleries. Recent (past 30-40 days) additions include:

Set Profiles have been added for:
1887   H804-21   Major League Player Series
1948   Thom McAn Shoes -- Bob Feller Premium
1949   Jimmy Fund Braves Die-cuts

Set Checklists have been added for:
1887   H804-21   Major League Player Series
1949   Jimmy Fund Braves Die-cuts

Set Galleries have been added for:
1887   H804-21   Major League Player Series
1949   Jimmy Fund Braves Die-cuts
1902-11   W600   Sporting Life Cabinets  (Note: Thanks to input from Jeff Williams and other OC readers,
          we have added images for about 15 additional cards to the W600 Gallery. The Gallery now totals
          just under 250 cards. Thanks to all for your input.)

Updating the website with checklists and full set galleries for additional vintage sets is an ongoing project, so check back often to check out the latest additions. There are now many thousands of card images on the website and the list continues to grow every month. We welcome and encourage feedback with checklist additions, images of cards missing from our galleries, error corrections and suggestions. Please send all feedback to

Beyond the above pages recently added to the Old Cardboard website, we continue to expand and refine our eBay Custom Search Links to make finding vintage baseball cards on eBay easier than ever. The results of these searches are continuously changing, so check back often to find the most recent eBay listings. Samples of a few of these custom searches are provided below. Hundreds more are provided on the Set Profile pages throughout the Old Cardboard website.

P2 Sweet Caporal Pins
Mrs. Sherlock's Bread
PM8 Our National Game
PR3-3 Orbit Gum
PR4 "Cracker Jack"
PX3 Double Headers

Game Cards
1888 WG1 Game Cards
WG2/WG3 Fan Craze
WG4 Polo Grounds
WG5 "National Game"
WG6 "Tom Barker"
WG8 S&S Game Cards

(more custom searches
by major card group)

7. News Briefs (A Digest of Recent Hobby Happenings)

Paul Fusco (RIP). We were much saddened to learn of the passing of Paul Fusco in early January. Paul was a hobby leader and organizer of the annual Ohio Sports Collectors Convention (aka Strongsville Show) that always featured considerable vintage card and memorabilia content. Paul was also a sponsor of the Old Cardboard eMagazine. It was always nice to see him at the National convention and he will be missed at this year's event. May he rest in peace.

Mystery of the Batter-Up "Large Photo Art Pictures." There has been some discussion in the hobby about whether the Batter-Up Premium cards described in the last issue of the Old Cardboard eMagazine (Issue #168, December 2018) are in fact the "Large Photo Art Pictures" referenced on the 1934-36 R318 "Batter-Up" wrappers. Some speculate that the cards referenced on the Batter-Up wrappers may be the ones now cataloged in the ACC as R312 "Color Prints" or even the 1936 Goudey "Wide Pens" (see recent Net54 Forum Thread (February 2019). We welcome input from any of our readers that may be able to help solve this mystery of nearly 90 years.

Texas Card Show Launched. The launch of a new card show with focus on vintage material was recently announced by show organizers Leon Luckey (Net54 Forum Moderator) and Kyle Robertson (a local show promoter) to be held April 26-28 in Frisco, Texas (just north of Dallas). A number of top vendors of vintage cards and memorabilia will be setting up booths, including REA, Heritage, PWCC, SGC, Beckett, Lelands and RMY Auctions among others. Vintage collector-dealers Scott Brockelman and Dan Mckee will also be set up with their respective stashes of vintage material. Visit the Texas Card Show website for details.

Lyman and Brett Hardeman
Old Cardboard, LLC.

Old Cardboard LLC. was established in December 2003 to help bring information on vintage baseball card collecting to the hobbyist.  Produced by collectors for collectors, this comprehensive resource consists of three components: (1) Old Cardboard Magazine (currently on hold after printing 34 Issues), (2) a companion website at and (3) this eMagazine. The Old Cardboard website contains well over 1000 pages of descriptive reference information for baseball card sets produced fifty years ago or longer.  Each of the set summaries has a direct set-specific link to auctions and a similar link to 's powerful search engine for further research.  The website also includes a Show and Auction Calendar, an eBay Top 50 Vintage Sellers List, and much more.  As a result, the Old Cardboard website makes a great "Alt-tab" companion for vintage card shoppers and researchers.  Each Old Cardboard eMagazine provides three or four articles about vintage baseball card sets or related memorabilia, current hobby news, upcoming shows and auctions, and updates to the website.  It is published quarterly around the middle of the last month of each quarter.  For a FREE subscription to the eMagazine, please visit the website at  If you find this information resource helpful, please tell your friends.  We need your support and your feedback. Thank you.

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