Your Information Resource for Vintage Baseball Cards
  eNews Issue #117 (January 2014)

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Welcome to Old Cardboard, the most complete reference resource for information about collecting vintage baseball cards and related memorabilia.  More information about this eNewsletter and its companion website and magazine are found at the bottom of this page.

1. Updated Auction and Show Calendar
2. Holsum Bread Set Gets Even More Exciting
3. Latest Additions to the Website
4. News Briefs (A Digest of Recent Hobby Happenings)

1. Updated Auction and Show Calendar

The following is a summary of vintage card events coming up in the next 30-45 days. For the most current listings on additional vintage card shows and auctions, see the Key Events Calendar on the Old Cardboard website.

Have an event that needs to be on the OC Calendar?

OC eNewsletter Sponsor

January 2014

14Phone/Internet RMY Auctions (see website for details).
14Internet JVSC Auctions (see website for details).
18Phone/Internet Wheatland Auction Services (see website for details).
22Phone/Internet Mile High Auction (see website for details).
23Internet Bagger's Auctions (see website for details).
23Internet Sirius Sportscards (see website for details).
29Phone/Internet Clean Sweep Auctions (see website for details).
30Phone/Internet Goodwin & Co. Auction (see website for details).

February 2014

1Phone/Internet Small Traditions Auctions (see website for details).
1Internet Love of the Game Auction (see website for details).
6Phone/Internet Sterling Sports Auctions (see website for details).
7Phone/Internet Goldin Auctions (see website for details).
13Phone/Internet Huggins & Scott Auctions (see website for details).
16Phone/Internet PWCC (see website for details).
22Phone/Internet RMY Auctions (see website for details).
22-23NY, NY Heritage Sports Platinum Night Auction (see website for details).
26-27Phone/Internet Legendary Auctions (see website for details).

2. Holsum Bread Set Gets Even More Exciting

As collector Rhett Yeakley wrote in his comprehensive article on E121 American Caramel and related sets, the Holsum Bread issue of 1920 "is perhaps the most exciting" of all the sets in the E121 group. As Yeakley notes, the offering by Holsum not only includes Black Sox players such as Joe Jackson, Lefty Williams and Eddie Cicotte, but the cards also appear to be "the first to be produced" among the E121-like group. Further, according to Yeakley, "there are many differences from the other E121 sets" (Rhett Yeakley, "1920-22 E121 and Related Sets: Many of the Mysteries Unraveled," Old Cardboard magazine, Issue #26, pages 29-36).

Well, the Holsum Bread set just got significantly more exciting with the recent discovery of cards of Babe Ruth and two different poses of Ty Cobb. In addition, the 1919 Black Sox center fielder, Hap Felsch, was part of the discovery. All four cards, shown below, were previously unknown to the hobby.

Babe Ruth

Ty Cobb (batting)

Ty Cobb (throwing)

Hap Felsch
The astonishing find also includes extremely scarce but known Holsum Bread cards of Joe Jackson, Lefty Williams and Eddie Cicotte. All seven of these cards, which surfaced just last month, are being offered in the Goodwin and Company auction ending January 30.

According to Goodwin & Co. proprietor Bill Goodwin, the discovery includes many other hobby rarities that were distributed almost exclusively in New Orleans. In addition to Holsum Bread, cards produced by General Baking as well as Mino, Kotton and Coupon Cigarettes were part of the find. While some of the century-old cards are being offered in the January 30 auction, additional cards from the find are being held for future auctions.

The Holsum Bread cards are designated as set D327 in the American Card Catalog. They are closely related to a broader group of sets that include the American Caramel E121 ("Series of 80" and "Series of 120"), Herpolsheimer's boys clothing, Standard Biscuit (D350-3), Shotwell Mfg. Co., W575-1 strip cards, Clark's Bread, Haffner's Bread, Whitmor Candy, Gassler's Bread, Lou Gertenrich Candy, Leader Theater and more.

The black-and-white-printed cards measure approximately 2-1/16 x 3-3/8 inches. Each displays a full-body action pose of the player. The player's name, position and team are printed at the bottom of the vertically oriented cards.

D327 backs are found in two variations as shown below. Type 1, with the stretched out "H. Weil Baking Company" labeling, is considered the earlier (1920) of the two. Type 2 (1921), with the more compressed "H. Weil Baking Company" label, is a little more commonly encountered. Both backs are somewhat difficult to find among today's collectors.

Type 1 (Earlier; 1920)

Type 2 (More Common)
As indicated on the back of the cards, Holsum Bread was produced at 4914 Prytania St. in New Orleans. The photograph below, dating from around the period that the cards were produced, shows some of the bakery staff along with a Holsum Bread delivery truck--all in front of the bakery facility.

Holsum staff poses in front of bakery. (image courtesy collector Leon Luckey)

A Holsum Bread Checklist incorporating the four recently discovered cards has been added to the Old Cardboard website. The rapidly expanding checklist of the 90-plus-year-old set now includes more than 80 cards (with several dozen added in the past few years).

In addition, we have for the first time begun to distinguish between Type 1 and Type 2 cards in the Checklist. Please let us know if you can add any new players (or identify the back Type of players already in the checklist) and we will update the checklist accordingly.

OC eNewsletter Sponsor

3. Latest Additions to the Website

We are continually expanding the Old Cardboard website with more set profiles, checklists and card galleries. Recent (past 30-40 days) additions include:

Set Profiles have been added for:
1910   H801-7   Old Mill Cabinets

Set Checklists have been added for:
1910   H801-7   Old Mill Cabinets
1920   D327   Holsum Bread
1930   PR4   Button Gum Pins (aka "Cracker Jack" Pins)

Set Galleries have been added for:
1930   PR4   Button Gum Pins (aka "Cracker Jack" Pins)

Updating the website with checklists and full set galleries for additional vintage sets is an ongoing project, so check back often to check out the latest additions. There are now many thousands of card images on the website and the list continues to grow every month. We welcome and encourage feedback with checklist additions, card images, error corrections and suggestions. Please send all input to

Beyond the above pages recently added to the Old Cardboard website, we continue to expand and refine our eBay Custom Search Links to make finding vintage baseball cards on eBay easier than ever. The results of these searches are continuously changing, so check back often to find the most recent eBay listings. Samples of a few of these custom searches are provided below. Hundreds more are provided on the Set Profile pages throughout the Old Cardboard website.

R-Cards (Topps)
Magic Photo/Hocus Focus
1951 Topps Gum
1952 Topps Gum
1953 Topps Gum
1954 Topps Gum
1955 Topps Gum
1956 Topps Gum
1957 Topps Gum
1958 Topps Gum

T3 Turkey Reds
T200 Fatima (Team)
T201 "Double Folders"
T202 Hassan Triple Folders
T203 Mayo BB Comics
T204 Ramly
T205 Gold Borders
T206 White Borders
T207 Brown Background

(more custom searches
by major card groups)

4. News Briefs (A Digest of Recent Hobby Happenings)

Lipset Book Project Progresses. Hobby veteran Lew Lipset reports that he is "very happy with the way my book project [about the vintage card hobby] is coming along." According to Lew, "At this time I have 22 chapters, most of which are well under way. Some of the chapters are tentatively titled 'The First Shows', 'The Wagners', 'Hobby Greats', 'Six Degrees of Separation', 'Major Purchases', 'SCD', 'Al Rosen', 'Nationals', and more." As part of his research, Lew is looking for information contained in (1) National Programs from 1985, 1987, 1988, 1991, 1993, 1994 and 1995 and (2) Articles he wrote in Baseball Cards Magazine. Please contact Lew if you can assist in loaning him any of these publications.

Lyman and Brett Hardeman
Old Cardboard, LLC.

Old Cardboard, LLC. was established in December 2003, to help bring information on vintage baseball card collecting to the hobbyist.  Produced by collectors for collectors, this comprehensive resource consists of three components: (1) Old Cardboard Magazine, (2) a companion website at and (3) this eNewsletter. The Old Cardboard website contains more than 500 pages of descriptive reference information for baseball card sets produced fifty years ago or longer.  Each of these set summaries has a direct set-specific link to auctions and a similar link to 's powerful search engine for further research.  The website also includes a Show and Auction Calendar, an eBay Top 50 Vintage Sellers List, and much more.  As a result, the Old Cardboard website makes a great "Alt-tab" companion for vintage card shoppers and researchers.  Old Cardboard eNews provides current hobby news, upcoming shows and auctions, and updates to the website and the magazine.  It is published around the middle of each month.  For a FREE subscription to the eNewsletter, or for subscription information on Old Cardboard Magazine, please visit the website at  If you find this information resource helpful, please tell your friends.  We need your support and your feedback. Thank you.