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Advertising Rates

Note: Magazine ad deadlines are as follows:
Issue Distribution Date Ad Deadline
SpringApril 15March 1
SummerJuly 15June 1
FallOctober 15September 1
WinterJanuary 15December 1
Reserve your ad early to assure best position.

Old Cardboard offers a comprehensive program for reaching collectors of vintage baseball cards and memorabilia. The program includes three primary vehicles: Magazine advertising, Website advertising and sponsorship of our monthly eNewsletter. The rates for each of these venues are described below. Email brett@oldcardboard.com (or call 512-466-5372) if you have questions on any of these programs.


Magazine Ad Rates
Business Card Ad*$65/55
1/4 page color$175
1/2 page color$285
Full page color$545
Full page (Page 1, RH)$625
Inside back Cover$675
Inside front cover$795
Back cover$1125
Centerfold spread (2 pages)$1350
*Subscribers receive $10 reduction
for business card ads

Multiple Insertion discount
(all ads same size):

Two issues5%
Three issues10%
Four issues15%
Production Charge
(for each new ad that we prepare)
1/8 Page Business Card Ad$20
1/4 Page$50
1/2 Page$90
Full Page (inc. covers)$130
640 x 100 banner$60
Copy Changes Only
(for previously inserted ad)
1/8 or 1/4 page$30
1/2 or full page$50
640 x 100 pixel banner$30


Website Ad Rates
If you have your own website on the internet, remember that your ad on oldcardboard.com is only one mouse-click away from bringing our readers to your own home page.

Your 640 x 100 pixel banner runs at the top of more than 500 pages on the oldcardboard.com website. Its prominent placement will establish company brand recognition, web presence and reputability. It will help generate traffic to your website and in turn increase sales for auctions and online stores. Following are two website advertising options:

1. The Corporate Image ad. A Corporate Image banner is used to promote company visibility to the vintage card collector. A URL link directly to your website is included, setup fees are included with any advertisement. We would be happy to work with you to develop your Corporate Image ad or you may supply your own.

Full Year: $480
Half Year: $300

2. The Auction Promotion ad. The ability to register and drive bidders to your auction has tremendous impact on prices realized for that auction. An Auction Promotion banner placed on oldcardboard.com for the six weeks preceding an auction will grab the attention of collectors within the pages of oldcardboard.com and alert them of your upcoming auction.

6-Week Auction Promotion: $125

As always, a listing on our calendar page for your auction is free and included.


eNews Sponsorship
The Old Cardboard eNewsletter now reaches more that 7500 vintage collecters each month. Distributed electronically, the newsletter bridges the gap between the set summaries found on the website and the detailed set coverage found in the magazine. Each issue of the newsletter provides an updated calendar of hobby events. New hobby "finds" are also reported and the latest additions to the website are identified. A key benefit of placing an ad in the eNewsletter is the continuous exposure that it gets on the website long after it is initially distributed (see Index of Past Issues).

We are now signing up sponsors for future editions of the eNewsletter. Contact Brett at 512-466-5372 for details.

To place your ad and reach out to thousands of vintage collectors please contact:

Brett Hardeman
Advertising Manager
Old Cardboard Magazine
(512) 466-5372
brett@oldcardboard.com




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