Your Information Resource for Vintage Baseball Cards
  eNews Issue #102 (October 2012)

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Welcome to Old Cardboard, the most complete reference resource for information about collecting vintage baseball cards and related memorabilia.  More information about this eNewsletter and its companion website and magazine are found at the bottom of this page.

1. Updated Auction and Show Calendar
2. Set Profile: S110 "Silk" Pillow Tops
3. Latest Additions to the Website
4. Issue #28 (Fall 2012) of OC Magazine on Track for Nov. Delivery
5. News Briefs (A Digest of Recent Hobby Happenings)

1. Updated Auction and Show Calendar

The following is a summary of vintage card events coming up in the next 30-45 days. For the most current listings on additional vintage card shows and auctions, see the Key Events Calendar on the Old Cardboard website.

OC eNewsletter Sponsor

October 2012

23-24Phone/Internet Mile High Catalog Auction (see website for details).
25Phone/Internet Sterling Sports Auctions (see website for details).
25-26Phone/Internet Heritage Signature Sports Collectibles Auction (see website for details).
27Internet Love of the Game Inaugural Auction (see website for details).

November 2012

1Austin, TX Distribution of Fall Issue (#28) of Old Cardboard Magazine (renew now).
5-11Phone/Internet PWCC (see website for details).
13-15Phone/Internet Hake's Americana & Collectibles Auction (includes baseball; see website).
16-18Rosemont, Il Chicago Sun Times Sports Collectibles Convention (see website for details).
24San Leandro, CA San Francisco Bay Area Show (see web page for details)
28-29Phone/Internet Legendary Auctions (see website for details).
29Phone/Internet Sterling Sports Auctions (see website for details).
29Phone/Internet Auction (see website for details).

2. Set Profile: S110 "Silk" Pillow Tops

These colorful pillow-top premiums were offered as part of a promotion beginning in 1912 and extending through 1914. Measuring just under 23 inches square, they were intended to be sewn as covers to a pillow case. They were assigned the designation S110 "Premium Pillow Tops" in the American Card Catalog.

There are two known configurations of the S110s, and each features five players. In one configuration, Pirates pitcher Marty O'Toole is pictured in the upper left corner; the other features Walter Johnson in that spot. The other players are the same on both of the S110 configurations. They are: Home Run Baker (top right), Christy Mathewson (center), Ty Cobb (bottom left) and Tris Speaker (bottom right). Both of these S110 configurations are shown below.

1912 S110 (O'Toole at Top Left)

1912 S110 (Johnson at Top Left)
All of the player images used in the S110 pillow tops are identical to the ones found in both the S81 Silk premiums as well as the L1 Leather premiums of individual players. In addition, the Mathewson, Cobb and Speaker images on the S110 silks are the same as those found in the popular T3 Turkey Red premium set.

Each premium was offered in exchange for coupons packed inside Helmar and perhaps other brands of the P. Lorillard Tobacco Company headquartered in Jersey City, NJ. An example of the Lorillard coupon is shown below (a somewhat larger and more readable coupon can be viewed by selecting either of the images).

S110 Coupon

S110 Coupon Back
As stated on the coupon, the pillow top could be redeemed for one of a selection of designs listed on the back of the coupon. Each coupon could be redeemed for 1/2 cent in cash. The pillow tops could be had for 50 coupons, placing their original value at 25 cents. As noted on the coupon, the offer was set to expire on November 30, 1914. Note: others have reported that the pillow tops required 100 or more coupons, which may have been part of an earlier offer by the company.

From the back of the coupon, the redeemer is instructed to "order by number only." The "Famous Base Ball Players" pillow top is listed as No. 4, which is also found in the lower right corner of the pillow-top premiums.

As listed on the coupon backs, other pillow tops could be ordered featuring International Flags, Hamilton King Bathing Girls, Kings and Queens of Other Countries, American Indians, Birds, Famous Generals and others.

Interestingly, the Famous Generals premiums are shown on horseback and were the only ones printed on the same sheet as the individual baseball players in the S81 set (note: the only known S81 full sheet of baseball players is displayed on a full page in Issue #2 of Old Cardboard magazine).

OC eNewsletter Sponsor

3. Latest Additions to the Website

We are continually expanding the Old Cardboard website with more set profiles, checklists and card galleries. Recent (past 30-40 days) additions include:

Set Profiles have been added for:
1905   PC782 Rotograph Postcards (Updated Profile)
1912   S110   "Silk" Pillow Tops

Set Checklists have been added for:
1905   PC782 Rotograph Postcards
1914   Larry Semon Postcards

Set Galleries have been added for:
1905   PC782 Rotograph Postcards
1914   Larry Semon Postcards

Updating the website with checklists and full set galleries for additional vintage sets is an ongoing project, so check back often to check out the latest additions. There are now many thousands of card images on the website and the list continues to grow every month. We welcome and encourage feedback with checklist additions, card images, error corrections and suggestions. Please send all input to

In addition to these additions to the Old Cardboard website, we continue to expand and refine our eBay Custom Search Links to make finding vintage baseball cards on eBay easier than ever. The results of these searches are continuously changing, so check back often to find the most recent listings.

4. Issue #28 (Fall 2012) of Old Cardboard Magazine on Track for Early November Delivery

Issue #28 (
Fall 2012) of Old Cardboard magazine is now at our printer and on track to be mailed by November 1 as scheduled. The issue focuses on several hundred-year-old baseball sets at a level of detail far beyond that of any previous coverage.

The lead article completes our two-part series about the T209 Contentnea tobacco sets. Here, authors Tim Newcomb and Michael Peich focus on the 224-card T209-2 "Photo" series. The article is highlighted with never-before-published images of an album believed to be offered as the premium offered on the backs of some of the T209-2 cards. An updated T209-2 checklist and full card gallery has also been added to the Old Cardboard website to provide readers the most comprehensive review of the set ever.

An article by Jeff Prizner describes the ins and outs of the eight-card PC782 "Rotograph" set of real photo postcards. Background information about the photographer (Carl Horner) and the company that produced the cards (Rotograph) is also provided along with a striking gallery of all eight cards from the set displayed across the centerfold of the magazine.

Another featured article reveals never-before-printed detail about two little-known 1914 baseball sets--both illustrated by New York Evening Sun cartoonist Lawrence Semon. One is a set of seven known Postcards and the other a set of 21 Newspaper Supplements. Semon subsequently went on to become a highly successful director and star of more than 100 silent movies before his early death at the age of only 39 years.

The baseball photographs printed in The Burr McIntosh Monthly are featured in the closing article of this issue. In the article, broadway actor and publisher Burr McIntosh is profiled along with a display of example baseball image plates published in his magazine between 1903 and 1905,

The above feature articles are in addition to the magazine's regular "Editor's Notebook" and "Collector's Dugout" sections and lots of informative messages from our sponsors. Subscriptions to the magazine, beginning with this issue (#28), can be ordered (or renewed) on the Old Cardboard website at

5. News Briefs (A Digest of Recent Hobby Happenings)

Loss of Friend; and Friend of Hobby. We were much saddened to learn of the recent passing of Chris Stufflestreet, a longtime friend and friend of the vintage card collecting hobby. Chris died September 19 of a heart attack at the age of 39 years. Chris was a charter subscriber to Old Cardboard magazine. Further, he was a prolific writer who authored "Baseball in Wartime: A Tribute to Those Who Served thru WWI" published in Issue #2 of Old Cardboard magazine. A more detailed profile of Chris' life and his contributions to the vintage hobby is provided in the Collector's Dugout section of Issue #28 (Fall 2012) of the magazine.

Renewal Reminder. As we complete our ninth year of publishing Old Cardboard magazine, a number of our longtime reader's subscriptions will expire with Issue #28 (Fall 2012; due to arrive in reader's hands around November 1). If you are not sure when you are up for renewal, just take a look at the mailing label when Issue #28 arrives. The number of the last issue of your current subscription is printed to the right of your name on the mailing label. The easiest method for extending your subscription is over the Internet using PayPal. Just access the Old Cardboard subscription order page at and follow the PayPal links. We sincerely appreciate your support during our first decade of publication and need your continued support as we continue a long run of quality magazines printed in full color.

Lyman and Brett Hardeman
Old Cardboard, LLC.

Old Cardboard, LLC. was established in December 2003, to help bring information on vintage baseball card collecting to the hobbyist.  Produced by collectors for collectors, this comprehensive resource consists of three components: (1) Old Cardboard Magazine, (2) a companion website at and (3) this eNewsletter. The Old Cardboard website contains more than 500 pages of descriptive reference information for baseball card sets produced fifty years ago or longer.  Each of these set summaries has a direct set-specific link to auctions and a similar link to 's powerful search engine for further research.  The website also includes a Show and Auction Calendar, an eBay Top 50 Vintage Sellers List, and much more.  As a result, the Old Cardboard website makes a great "Alt-tab" companion for vintage card shoppers and researchers.  Old Cardboard eNews provides current hobby news, upcoming shows and auctions, and updates to the website and the magazine.  It is published around the middle of each month.  For a FREE subscription to the eNewsletter, or for subscription information on Old Cardboard Magazine, please visit the website at  If you find this information resource helpful, please tell your friends.  We need your support and your feedback. Thank you.